Sunday, February 5, 2012

title pic Alternative Boden Catalogue

Posted by dulwichmum on Thu 1 July 2010

Number One Scum Mum left this super fabulous comment on my Wordless Wednesday competition yesterday and left me laughing my socks off – despite her coarseness (clearly). She won – HURRAH!

Boden Catalogue Page 14,
Sonia wears Pretty Party Frock in Pink – Favourite thing “Chips”
Claire wears Sporty Chic Utility Jacket in Dark Denim, and Flippy Skirt in Ditsy Print. Favourite thing “Cock”

I have been quite open about my revulsion for all things Boden. The thought of their Flippy skirts, Hotchpotch tankinis and Colourblock dresses “Power Praming” around Dulwich Park makes me nauseated (stomps foot).

There is never any need for catalogue clothes shopping, not when there is Isabella Oliver, no… really? Why this cult of adults dressing like gender non specific toddlers?

I haven’t even mentioned the abominations that this brand has visited on Dulwich dads…OHMYGOD!

Let us compile our own alternative Boden catalogue! Check out this funky ensemble.

Boden catalogue – page 7

Rupert wears Favourite Linen Shirt in “Chinless”. Rugged Cotton shorts in “Rugger” and Everyday Jacket in “Tosser”.

Favourite thing: Wearing my wife’s American Tan tights and using the word “panties”.

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Comments: 40 Comments to Read

  • Potty Mummy said,

    I was going to enter yesterday, but then I saw her comment and thought it was such an obvious winner there was no point… Will think about the Boden catalogue and get back to you (did you know it’s even followed me to Moscow? Is there no end to Johnnie’s devilishness?)

  • Number_One_Scum_Mum said,

    I love this outfit because it makes me think “Gay Ryan Giggs” which I’m pretty sure is not the image Johnnie was going for….

  • London City Mum said,

    Done my bit!
    http://londoncitymum.blogspot.com/2010/07/my-contribution-to-alternative-boden.html

    LCM x

  • dulwichmum said,

    Perfect Potty Mummy,

    OHMYGOD! Is there no escape from the flippy skirt?

    Darling Number One Scum Mum,

    Of course Johnnie knew, it was probably deliberate!

    London City Mum! You star. Thank you so much. I am loving your blog by the way. Mwah x

  • Andrea said,

    I’ve just spat my lunch out all over OH’s apple mac!!! Brilliant!

  • dulwichmum said,

    Lovely Andrea,

    Some men really let themselves go after they have children, don’t you agree?

  • Adventure Mother said,

    I’m sure I had a pretty pink dress just like that when I was a little girl – made by my mother! I’m surprised you know all about Hotchpotch tankinis and Colourblock dresses if you are so revulsed – I admit, I am a devotee!

  • dulwichmum said,

    Perfect Adventure Mother,

    Most people in Dulwich dress in Boden, from head to toe. I get at least 4 copies of each catalogue myself – not by choice you understand, I cant imagine how they put me on their database (crosses fingers behind back)…

  • Gemma Gannon said,

    Arrrgghhh! If it isn’t bad enough that these non-gender specific clones STARE unashamedly at me when I’m out on Lordship Lane wearing my pretty vintage things, I keep receiving sodding Boden catalogues in the mail. No amount of phonecalls or emails to the epicentre of twee (Boden HQ) will cease the monthly delivery of these wretched things. They neglected to tell me this when buying the property. The ad should have read: “Beautiful two bed East Dulwich flat, close to the park, recently refurbished, will take reduced offer as one previous Bodenite owner.” xx

  • nappyvalleygirl said,

    That is brilliant. Just showed it to my husband who nearly spat his breakfast out laughing.

    I seem to have escaped Johnny’s missives in the US (which is odd, because they do have it here). No doubt he’ll catch up with me eventually!

  • Adventure Mother said,

    I’ve created my very own addition to your lovely catalogue.
    http://blog.adventuretogs.co.uk/adventuretogs/2010/07/alternative-boden-catalogue.html.
    You can tell I’m having a quiet day and need a bit of fun!

  • Dulwich Divorcee said,

    OMG darling! You will be excommunicated and your little cherubs will have their fairy-printed jim-jams flambeed outisde the pavillion in Dulwich Park! I can hear my neighbours sharpening their pitchforks already ….

  • Alternative Boden Catalogue | Dulwich Divorcee said,

    [...] my adorable chum and near neighbour (well, I can almost see her palatial gated residence from here) Dulwich Mum has [...]

  • Notes Red Shoes said,

    simply genius! love it!!

  • Notes Red Shoes said,

    OMG, they actually have a collection called Ditsy Florals http://www.boden.co.uk/en-GB/DitsyFlorals

  • Notes Red Shoes said,

    Here are my 2 submissions … http://notestoselfplustwo.blogspot.com/2010/07/alternative-boden-catalogue.html

    What an enjoyable hour that was :-) xx

  • nappyvalleygirl said,

    Here’s my submission – the alternative Boden family…

    http://nappyvalleygirl.blogspot.com/2010/07/my-alternative-boden-entry.html

  • Rosie Scribble said,

    DulwichMum for Prime Minister is all I’m saying on the matter. x

  • dulwichmum said,

    Perfect Rosie!

    Come on sweetie, where is your entry?

  • Gemma Gannon said,

    The Boden Teenager:

    http://way-to-wayfare.blogspot.com/2010/07/alternative-boden-catalogue.html xx

  • JulieB said,

    Priceless.

    My effort – hopefully the quality of the photo will make up for the somewhat feeble caption: http://thesardinetin.blogspot.com/2010/07/alternative-boden-catalogue.html

    Thanks to you I have just had my first ever “two posts in one day”…

  • dulwichmum said,

    OHMYGOD! I am overwhelmed by all of these super submissions! I cant wait to send the images off to make up the calender! I will give copies away as a Wordless Wednesday prize!

  • Barenakedmummy said,

    Hi I’ve just joined in after seeing it on The Sardine Tin. Great idea -so here’s mine:
    http://barenakedmummy.blogspot.com/2010/07/alternative-boden-catalogue.html
    I hope its the right thing although my crude mind carried away with me a bit lol.
    BNM

  • Nova said,

    Haha…..great idea. I have to admit I love looking at the catalogue just to see the likes/dislikes/jobs/dreams etc…..oh my life must be so so boring!! ;0S

  • Woozlehound said,

    Simply genius! Are there no end to the strings of Dulwichmums bow?

  • amy elson said,

    I just can’t get the ‘likes cock’ line out of my head. Been sniggering all day. The first one was utter genius!
    Btw – has their sale started yet?

  • dulwichmum said,

    Yes indeed! Number One Scum Mum is a complete comic genius!

  • @jencull (Jen) said,

    I have never heard of Boden, but I don’t live in the UK. However, I am now massively curious and will run to google just so I can get some background and appreciate the photos here more:) Should I have said I haven’t heard of Boden? Was that a mistake? :D Or am I just lucky lol.

  • Cheshire Mum said,

    Fabulous! Could be no other or better winner! Love it! Cx

  • Muddling Along Mummy said,

    Don’t you mean ‘everyday jacket in emasculated’?

  • NorthWestLondonGirlInTheCountry said,

    I have just seen this on London City Mum, and laughed so much. Here in the countryside Boden seems to be the uniform of choice for the mummies, I fear for them as they seem to have lost any form of personality xx

  • Sarah, Maison Cupcake said,

    Clutching my sides laughing here, we are far too common in Walthamstow Village for Boden, they don’t even deliver the Ikea catalogue here.

  • The Alternative Boden Catalogue « The Polly Society said,

    [...] am so glad to find that I am not alone. The wonderful Dulwich Mum has organised the Alternative Boden Catalogue for us all to vent our frustrations with this tepid, uninspiring “label”. So, I present [...]

  • Polly said,

    I can’t match up to Number 1 Scum Mum’s comic genius, but voilà. http://thepollysociety.wordpress.com/2010/07/03/the-alternative-boden-catalogue/

  • sarajane said,

    Here in Bath all the new mums and kids at school are subjected to the “Boden scan.” Thought I could sneak by in an especially trendy George Collection but, needless to say, I failed…

  • Jane Alexander said,

    Okay, you have done it. You have made me laugh. I didn’t think it was possible.
    When I first saw your tweet I misread it and was about to storm off a hissy ‘yeah, right, like the sodding Boden catalogue is the last effing thing I effing need’….then saw that lovely word alternative and am just howling with laughter.

  • Jane Alexander said,

    Okay, so how do I find #1scummum’s blog? Or is it Linda in disguise??!!

  • Jane Alexander said,

    Okay, sorry, sorry – really am losing the plot. You’re now thinking, who on earth is this weirdo stalker? DulwichDivorcee sent me the link and – gormless moron that I am – I thought I was on her blog. Smites brow and vanishes, blushing wildly.

  • Cuddledry said,

    Fantastic – this is hilarious – I reckon it would make a fantastic book :-)

  • hel said,

    I live in South Cheshire where no-one has even heard of Boden. Think yourself lucky the parents near you actually care what they look like, because some of that self-respect is a good thing for children to emulate. Round here it’s black leggings from Asda and no idea how to wear them (ie. not with a long top so they look like they’ve gone out in tights & forgotten to finish getting dressed – the fabric is so cheap you can see their Asda knickers through it).

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